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What you’re optimizing for

  • Clarity: make text easy to understand on the first read
  • Tone: align voice with brand and audience
  • Correctness: grammar, spelling, terminology
  • Risk control: avoid meaning drift or accidentally stronger claims
  • Speed: polish fast across many pages/messages

Common approaches

Quick refinement workflow (RefineAI-style)

  • Best for: rewriting for clarity, tone adjustments, summaries, spell/grammar cleanup.
  • Tradeoffs: requires constraints and human review for sensitive claims; can drift in meaning if underspecified.
  • When it wins: teams publishing frequently, updating docs, and maintaining consistent voice.

Manual editing (human copyediting)

  • Best for: high-stakes messaging, nuanced tone, and precise promises.
  • Tradeoffs: slower and more expensive; harder to scale across large libraries quickly.
  • When it wins: pricing pages, legal-adjacent copy, flagship launch messaging.

Style guide + templates

  • Best for: consistency across teams and time.
  • Tradeoffs: doesn’t automatically rewrite; requires adoption and enforcement.
  • When it wins: growing teams and documentation-heavy products.

Review + compliance workflows

  • Best for: regulated content and high-risk domains.
  • Tradeoffs: adds process overhead and slows publishing.
  • When it wins: finance, medical, legal, and enterprise settings.

How to decide quickly

  1. If you need fast polish, start with refinement + a checklist.
  2. If you need nuanced persuasion, use human editing (or at least human final pass).
  3. If you need long-term consistency, invest in a style guide + glossary.

Neutral note

Even when a rewrite reads better, always validate meaning and facts—especially for promises, pricing, and compliance-sensitive content.

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