Video workflow

Use this workflow to improve perceived video quality while minimizing artifacts.

1) Define the publish target

  • Platform(s): YouTube, TikTok, Reels, Shorts, website, course platform
  • Aspect ratio: 9:16, 16:9, 1:1
  • Resolution targets and any file size constraints

2) Start from the best master you can

  • Prefer your NLE master export over re-encoded downloads
  • Avoid multiple resizes and multiple compression passes

3) Decide what “better” means

  • Cleaner compression artifacts?
  • More perceived sharpness?
  • Better legibility of UI/text?
  • Higher-quality master for future repurposing?

4) Refine conservatively

  • Start with subtle enhancement; review before increasing intensity.
  • If faces are present, prioritize natural skin texture.

5) Review checklist (scrub key moments)

  • Faces: uncanny texture, flicker, over-smoothing
  • Text overlays: shimmering and halos
  • Gradients: banding and blotches (skies, walls)
  • Motion: trailing artifacts and jitter
  • Dark scenes: macroblocking and crushed shadows

6) Export a strong upload master

  • Use a higher bitrate than the platform will deliver.
  • Keep framerate consistent.
  • Don’t resize twice—choose target dimensions once.

7) Upload test (recommended)

  • Upload an unlisted/private version to confirm it survives platform compression.

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