SaaS marketing

SaaS marketing refinement is about clarity and consistency across every surface: landing pages, demos, docs, and social.

• Back to: Industries

Common assets

• Landing pages and emails
• Product screenshots and diagrams
• Demo videos and tutorials (often screen recordings)
• Webinars and founder/PM voiceovers
• Blog posts, launch posts, changelogs

Recommended workflows

Text (core)

• Rewrite for clarity, tighten value props, and align tone
• Summarize long posts into TL;DRs and social snippets

Start with:

• Use cases: Text use cases, Brand consistency
• Examples: Rewrite for clarity, Tone adjustment, Summarize
• Guides: Text workflow

Video (demos)

• Make UI/text legible after resize and compression

Start with:

• Use cases: Video use cases
• Guides: Video workflow, Export settings

Audio (webinars)

• Reduce background noise for intelligible instruction and replays

Start with:

• Use cases: Audio use cases
• Guides: Audio workflow

Images (screenshots)

• Crisp screenshots for landing pages and documentation

Start with:

• Use cases: Image use cases
• Guides: Image workflow

Notes

For launches, create a “golden set” of 3–5 assets and enforce a consistent checklist before publishing.